Business Details
49 Years
experience
Your Trusted Media Partner for Sports Industry Marketing
Athletic Business has been a trusted media partner for the athletics, fitness, and recreation industries since 1977. Our comprehensive solutions span print, digital, and in-person platforms, delivering targeted marketing opportunities through award-winning publications, strategic digital campaigns, and the premier AB Show event. With a focus on editorial excellence and audience engagement, we connect brands with key decision-makers across educational institutions, nonprofits, and commercial markets. Our team of industry experts collaborates closely with clients to develop customized marketing strategies that drive measurable results. Backed by decades of experience and partnerships with organizations like NIRSA, we maintain meticulously curated subscriber lists to ensure high-quality lead generation.Our integrated approach combines magazine advertising, sponsored content, video marketing, and social media outreach to maximize brand visibility. Client testimonials highlight our ability to deliver qualified leads, with businesses reporting significant sales growth attributed to our advertising solutions. As a full-service media company, we prioritize transparency, innovation, and long-term partnerships, continuously adapting to industry trends while maintaining our commitment to quality. Our proven track record includes successful campaigns for leading brands like Matrix Fitness and Pentair, demonstrating our expertise in executing multi-channel marketing initiatives that deliver tangible business outcomes.
Services
Magazine Advertising
Digital Marketing
AB Show Exhibits
Sponsored Content
Email Campaigns
Video Promotion
Social Media Marketing
Webinar Hosting
Product Spotlights
Custom E-Mail Marketing
Details
- Year established: 1977
Highlights and features
- We offer award-winning publication design with proven marketing effectiveness
- We are the preferred media partner of NIRSA with industry-wide recognition
- Our meticulously maintained subscriber lists guarantee measurable results
- We host the largest comprehensive trade show in the athletics industry
- Our team provides integrated marketing solutions across multiple platforms
What people say
Qualified leads grown considerably
Tremendous growth in markets
Recognized publication leadership
Exceeded expectations
Best show in business
Services
Magazine Advertising
Our award-winning print publication offers premium advertising opportunities targeting athletics, fitness, and recreation professionals. With verified circulation reaching 40,000+ industry decision-makers, our magazine features cover options, insert pages, and sponsored content placements. Advertisers benefit from our editorial alignment with industry trends and our reputation as a trusted media source that readers actively engage with for market insights and product information.
AB Show Exhibits
The AB Show is the largest comprehensive trade event for athletics, fitness, and recreation professionals. This annual event connects exhibitors with key decision-makers responsible for capital projects exceeding $50 million. Attendees include facility directors, procurement officers, and institutional buyers seeking innovative solutions for sports complexes, recreation centers, and military fitness facilities across North America.
Digital Marketing
Our digital marketing solutions combine website placements, email campaigns, and social media promotion to amplify brand visibility. Services include retargeting ads, sponsored content on AthleticBusiness.com, and targeted email blasts to segmented industry audiences. Our digital platforms extend campaign reach through daily e-newsletters with 14,591+ post impressions and social media channels reaching 2,967+ engaged followers monthly.
Sponsored Content
We create compelling sponsored content that educates while promoting brand solutions. Our editorial team develops case studies, product features, and industry insights that align with current market needs. These content pieces appear in print editions, online articles, and email campaigns, providing valuable thought leadership opportunities that position brands as industry innovators while generating measurable lead generation results.
Video Promotion
Our video marketing services help brands tell their story through engaging visual content. We produce and promote branded videos that highlight product features, showcase customer success stories, and demonstrate industry leadership. Videos receive multi-channel distribution through AthleticBusiness.com, social media platforms, and email campaigns, with average viewer engagement exceeding 16 minutes monthly across our digital properties.
People
Diane Ebner
Advertising Director
With extensive experience in media sales, Diane leads Western region advertising efforts, helping brands maximize their marketing impact through strategic print and digital placements.
Charli Muchow
Account Executive
As Eastern sales representative, Charli specializes in creating customized marketing packages that combine print, digital, and event opportunities to meet client business objectives.
Andy Berg
Executive Editor
Leading editorial direction with 20+ years in sports media, Andy ensures content quality that attracts and retains industry professionals seeking actionable facility management insights.
Paul Steinbach
Senior Editor
A seasoned journalist with deep industry knowledge, Paul develops editorial content that addresses current challenges and innovations in athletics and recreation facility management.
Charlie Soule
Data & Marketing Manager
Charlie leverages data analytics to optimize marketing campaigns, ensuring clients achieve maximum ROI through evidence-based media placement strategies.
Questions
What industries does Athletic Business serve?
We specialize in athletics, fitness, recreation, and military facility markets, connecting brands with decision-makers responsible for equipment purchases and facility upgrades.
How can I advertise with Athletic Business?
Contact our sales team to create a customized marketing plan combining print ads, digital campaigns, and AB Show exhibit opportunities tailored to your business goals.
What makes AB Show different from other trade events?
AB Show attracts attendees with significant purchasing power, including professionals managing $50M+ facility projects across educational, commercial, and military sectors.
Do you offer digital marketing solutions?
Yes, we provide comprehensive digital marketing including retargeting ads, sponsored content, email campaigns, and social media promotion to complement print advertising.
Can I measure campaign effectiveness?
We provide detailed analytics including impressions, lead generation metrics, and engagement data to demonstrate campaign performance and ROI.
How long has Athletic Business been operating?
We've been serving the industry since 1977, building trusted relationships with both advertisers and professionals seeking innovative facility solutions.
Videos
