Regular contact with clients, customers and prospects is more than a tactic these days - it's an imperative. Magazines and newsletters, both online and print, meld the advertising arts with publishing to give marketers a powerful way to build loyalty and grow their consumer base. But it's not easy. Content Marketing, or what used to be called Custom Publishing, is a collaborative process that thrives best in the care of a professional copywriter with success in both worlds, advertising and publishing.
Whether you envision a print publication, a regularly issued e-newsletter, or an email series, I can be that person for you. Even if your readers can't write worth a darn and their spelling is atrocious, they never fail to spot errors in what they're presented online or in print. They expect absolute perfection from any copywriter who attempts to influence them about anything, be it in an email or a continuing education course.
Take it from a copywriter who's proofed everything from print ads in major publications to mission-critical web pages - you must be letter-perfect.
Whether you envision a print publication, a regularly issued e-newsletter, or an email series, I can be that person for you. Even if your readers can't write worth a darn and their spelling is atrocious, they never fail to spot errors in what they're presented online or in print. They expect absolute perfection from any copywriter who attempts to influence them about anything, be it in an email or a continuing education course.
Take it from a copywriter who's proofed everything from print ads in major publications to mission-critical web pages - you must be letter-perfect.
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About Me
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I edited books (a series on How to Be a Photographer), edited magazines (natural resource management), wrote direct mail catalogs (software, apparel, floral delivery, cruises), and won ADDY and EFFIE awards for my clients (and my own office wall).
Freelancing means being ready to tackle almost any assignment in almost any medium for almost any industry.
The broad range of my experience enables me to do that.
I've recently named a line of products sold in grocery stores throughout Europe, proofread continuing education courses for mental health professionals i.e.
Freelancing means being ready to tackle almost any assignment in almost any medium for almost any industry.
The broad range of my experience enables me to do that.
I've recently named a line of products sold in grocery stores throughout Europe, proofread continuing education courses for mental health professionals i.e.
Portfolio
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Work in this first section includes Sunnova Energy and Freedom Forever, two home solar power companies, and another related home improvement company.
Also here are two articles for the Temple City, CA quarterly magazine and a Franchise Prospectus.
Scroll down for many more samples.
I produced TriNet's client-facing e-newsletter and their internal employee e-newsletter for more than a year each.
I've done a lot of copywriting in the travel industry, including years of award-winning work for Holland America Line (full cruise catalogs, landing pages), a series of articles for the San Diego Union-Tribune, booking pages for Las Vegas properties, and most recently I worked on Temple City, California's quarterly publication.
Also here are two articles for the Temple City, CA quarterly magazine and a Franchise Prospectus.
Scroll down for many more samples.
I produced TriNet's client-facing e-newsletter and their internal employee e-newsletter for more than a year each.
I've done a lot of copywriting in the travel industry, including years of award-winning work for Holland America Line (full cruise catalogs, landing pages), a series of articles for the San Diego Union-Tribune, booking pages for Las Vegas properties, and most recently I worked on Temple City, California's quarterly publication.
Testimonials
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Al has been a tremendous support to our marketing department.
He's been able to take complex subject matter and work magic to transform it into intuitive, customer-friendly language that delivers results.
He's super responsive and assimilated right into our processes with ease, going above and beyond to make sure we were happy and the work was high quality.
I would highly recommend Al for any company that needs 3rd party writing support and is looking for a trusted, experienced writer who meets deadlines and exceeds expectations.
He's been able to take complex subject matter and work magic to transform it into intuitive, customer-friendly language that delivers results.
He's super responsive and assimilated right into our processes with ease, going above and beyond to make sure we were happy and the work was high quality.
I would highly recommend Al for any company that needs 3rd party writing support and is looking for a trusted, experienced writer who meets deadlines and exceeds expectations.
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