Sayre Design

St. Luke's University Hospital is a regional critical care hospital and healthcare network based in Bethlehem, Pennsylvania. A new logo which St. Luke's Hospital had commissioned from another design firm quickly revealed serious problems after it was introduced. We were hired to rescue the situation. The hospital's urgent instructions were to "change it without changing it" - quite a design challenge!

Our work was meticulous and entailed a very careful, letter by letter, line by line, point by point, surgical deconstruction and complete reconstruction of the graphic, correcting its errors while properly retaining its concept and developing its character. Boyle Construction grew from a commercial construction contractor to a successful general contractor to a respected construction manager and needed their branding to reflect their regional market position.

This corporate identity concept is derived from the image of an oak tree on a shield, the traditional Boyle heraldic emblem. It artfully conveys the proud heritage of this family-owned business while its highly stylized treatment imparts an appropriate business posture and architectural feeling, effectively connecting meaning and value.